Written by: Cara Tirona
March 19, 2025
Creating an event that people want to photograph and share on Instagram requires planning with social media appeal in mind. From capturing eye-catching visuals to setting the right atmosphere, we’ll walk you through ten event planning hacks that will make your next event look and feel like a curated Instagram feed. Whether you're an EA, PA, or Event Coordinator, these tips will help elevate any event while subtly positioning your brand and enhancing guest engagement.
Table of Contents
- Design an Eye-Catching Entrance
- Optimise Lighting
- Curate a Unique Color Palette
- Incorporate Interactive Stations
- Create Unique Table Settings
- Utilise Creative Signage
- Leverage Ambient Music and Scent
- Design Instagrammable Backdrops
- Encourage Engagement with Hashtags and Signage
- Choose Unique Entertainment
- Conclusion
1. Design an Eye-Catching Entrance
The first impression is everything, especially in the world of social media. Create a striking entrance that draws guests in and inspires them to capture that moment. Consider installing a branded backdrop, incorporating flowers or greenery, or using unique signage that reflects the event’s theme. This setup not only serves as a photo hotspot but also sets the mood for the entire event.
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2. Optimise Lighting
Lighting can make or break the aesthetic of your event. Use a mix of natural and artificial light to create an inviting atmosphere. Fairy lights, string lights, and colourful LED uplighting can transform ordinary spaces into something magical. Dim the lights slightly for an intimate vibe, but ensure there are well-lit areas for guests to take photos, allowing them to capture their experiences beautifully.
3. Curate a Unique Color Palette
Establishing a cohesive colour palette throughout your event elevates its visual appeal. Choose two to four complementary colours that align with your brand or event theme. Use these colours in decorations, table settings, and even in the attire of your staff. When everything is harmonised, it invites guests to take pictures, as there’s a natural beauty in symmetry and consistency.
4. Incorporate Interactive Stations
Adding interactive stations is a surefire way to engage guests and create Instagram-worthy moments. Set up areas where attendees can participate in activities, such as a DIY flower crown station, a photo booth with props related to your theme, or a craft table. These stations not only entertain but also provide great photo opportunities, as guests will likely share their experiences on social media, showing off their creativity and the fun they had at your event.
5. Create Unique Table Settings
Table settings can greatly influence how your event appears in photographs. Opt for unique centrepieces that align with your theme—think beyond traditional flowers to include elements like colourful table runners, interesting place card holders, or seasonal decor. Incorporate personalised touches such as custom menus or table numbers that reflect your branding. Layering textures and incorporating varied heights in your arrangement will add depth and make each table visually compelling.
In relation to this, the food offerings can significantly enhance the visual appeal of your table settings. Consider serving dishes that are not only delicious but also aesthetically pleasing. Utilise colourful garnishes, sprinkle edible flowers, or arrange the food in artistic ways to create a feast for the eyes as well as the palate. Having a consistent theme that ties together the table settings and food presentation can elevate the overall atmosphere of your event.
6. Utilise Creative Signage
Utilising creative signage not only enhances the aesthetic of your event but also provides information in a visually appealing way. Use chalkboards, light boxes, or neon signs to showcase key messages, schedules, or directions. Ensure that these signs align with your colour palette and overall theme. The signage can also incorporate fun quotes or hashtags relevant to your event, encouraging guests to engage with your social media presence. For instance, place a customised hashtag sign at the entrance, inviting attendees to share their photos using that tag. This not only enhances the decorative elements of your venue but also fosters a sense of community, as guests can easily find each other’s posts and memories later on.
7. Leverage Ambient Music and Scent
Sound and scent play critical roles in creating an immersive experience. Curate a playlist that matches the mood of your event. Whether it’s upbeat tracks for lively celebrations or soft melodies for a more intimate gathering, the right music sets the tone and influences how guests interact and take photos. Similarly, consider incorporating subtle scents that complement your theme. This could be through scented candles, essential oil diffusers, or fresh flowers that give off a pleasant aroma. A captivating smell can evoke emotions and memories, making your event more memorable and likely to be shared on social media.
8. Design Instagrammable Backdrops
Creating designated backdrops offers a perfect setting for photo ops. Think of artistic walls, floral installations, or even quirky installations that invite guests to pose and capture their moments. You can design these areas with your event's theme in mind—whether it's a bohemian vibe, an elegant affair, or a fun, whimsical celebration.
Incorporate Interactive Elements
To make your backdrops even more engaging, consider adding interactive elements. This could include oversized props, such as giant picture frames or playful signs with fun quotes. You could also provide accessories like hats, sunglasses, or themed masks that guests can wear in photos, encouraging spontaneity and creativity. The aim is to create a space where guests feel inspired to capture the moment and share it online.
Use Eye-Catching Materials and Colours
When selecting materials for your backdrop, aim for vibrant colours and textured fabrics that will pop in photos. Brightly coloured fabrics, mirrored surfaces, or shiny sequins can create a visually stunning effect that draws attention. Make sure to balance these elements with your event's overall colour scheme to maintain a cohesive look. Additionally, consider seasonal themes—using autumn leaves for a fall gathering or beachy decor for a summer bash—that can resonate with the time of year and enhance the aesthetic appeal.
10. Choose Unique Entertainment
To elevate the experience further and keep the atmosphere lively, integrate engaging entertainment options that entice guests to capture and share their moments online.
Photo Zones and Interactive Activities
Create dedicated photo zones that feature exciting props and backdrops, but don't stop there—incorporate interactive activities. Think along the lines of a personalised photo booth, where guests can instantly print their pictures or digitally share them with a few taps. You could also consider setting up a themed dance floor where a professional dance instructor teaches a few trendy moves. Guests will love snapping and sharing their attempts at these activities, adding to the fun and liveliness of your event.
Live Performances
Consider booking live performers—such as musicians, comedians, or dancers—who can add flair to your event. Their performances not only serve as entertainment but will also create amazing photo and video opportunities for guests. When guests capture these memorable moments, they’ll be more likely to post them on their social media with your event hashtag, increasing your event's visibility.
Unique Experiences
Look for ways to provide unique experiences that create a buzz. This could include a pop-up art installation, a mini cooking class, or a DIY craft station. Such experiences are not only memorable but also provide fantastic opportunities for guests to engage with each other and share content online.
Conclusion
Planning an Instagram-worthy event requires attention to visual appeal, atmosphere, and guest experience. These hacks are simple yet effective ways to elevate your event and make it unforgettable. Looking for the perfect venue to implement these ideas? VenueNow has a wide range of stunning venues, making it easy to find, compare, and book the best space for your event. Let VenueNow’s free venue-finding service match you with options that suit your vision and budget, so you can focus on creating picture-perfect moments.
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