We're thrilled to announce that VenueNow has officially partnered with WalkThrus, one of Australia's most experienced Matterport 3D tour providers, as our preferred virtual tour partner.
We know how important it is for venues to make a strong first impression. With event organisers increasingly relying on digital tools to shortlist faster, compare spaces remotely, and get stakeholder buy-in without multiple site visits, a 3D virtual tour has quickly become one of the most powerful ways for a venue to stand out.
This partnership means our venue partners, both new and existing, can now easily access professional 3D Matterport tours for their spaces, helping them attract stronger enquiries and give organisers the confidence to move forward.
What Is a Matterport 3D Tour?
A Matterport 3D tour is an interactive virtual walkthrough of a physical space. Think of it as Google Street View, but for the inside of a venue. Organisers can move through rooms, look around in 360 degrees, zoom into details, and get a genuine sense of how a space looks and feels.
Unlike static photos, which capture a single angle at a single moment, a 3D tour puts the viewer in control. They can explore the main function room, check out the bar area, see how indoor and outdoor spaces connect, and understand the overall flow in a way photos simply can't replicate.
For venues listed on VenueNow, these tours are embedded directly into the listing page. They can also be used on the venue's own website, making them a valuable marketing asset across multiple touchpoints.
Why 3D Tours Matter for Venues
Event organisers are busy. Whether it's a corporate PA shortlisting conference venues, a couple comparing wedding reception spaces, or a group planning a milestone celebration, the goal is always the same: narrow down options quickly and confidently.
A 3D tour helps venues deliver on that in several ways.
Stronger engagement on listings. Listings with 3D tours naturally hold attention for longer. The more time organisers spend exploring a space, the more familiar and confident they feel, increasing the likelihood of an enquiry.
Higher-quality enquiries. When someone has already "walked through" a venue virtually, they come in with a clearer understanding of the space. This means fewer low-intent enquiries and more qualified leads.
Easier remote decision-making. For corporate planners especially, decisions often involve multiple stakeholders. A 3D tour can be easily shared internally, allowing teams to review and approve a venue without needing to attend a site visit.
A clear competitive edge. Most venue listings still rely on static photography. Adding a 3D tour immediately sets a venue apart and signals a level of professionalism and transparency that organisers notice.
Why WalkThrus?
When we were looking for a 3D tour partner, it was important to us that we worked with a team who truly understands hospitality and event spaces. WalkThrus ticked every box.
Founded and run by Garry and Jackie, WalkThrus is a Sydney-based Matterport 3D tour provider that has spent over eight years helping businesses bring their spaces to life. They specialise in hospitality and event venues, but their client portfolio spans well beyond, having worked with brands including Marriott, Accor, Hunter St Hospitality, Universal Hotels, Netflix, Feros Group, Facebook, and the NSW Government, just to name a few.
Their team of professional capture technicians, known as "Walkers," operate across Sydney, Melbourne, Brisbane, Adelaide, and Perth. Recognised at the Australian Business Awards, WalkThrus brings deep expertise in capturing spaces in a way that highlights the details event organisers actually care about: layout, flow, atmosphere, and how a space feels when you're standing in it.
We couldn't be more excited to have them as our preferred partner!
How the Partnership Works
It's simple. VenueNow connects venue partners directly with the WalkThrus team, who handle everything from there. They'll scope the space, provide a tailored quote, and manage the entire capture process.
Once the tour is ready, it's embedded on the venue's VenueNow listing and can also be used on the venue's own website.
The partnership is open to both new and existing VenueNow venue partners across Australia. Whether a venue is just joining the platform or has been listed for years, adding a 3D tour is a straightforward process at a competitive price.
For event organisers, the experience stays the same, just better. More venues with immersive 3D tours means more confidence when comparing spaces, and a clearer picture of what to expect before making an enquiry.
What Venues Can Expect
The entire capture process is managed by WalkThrus, making it simple to get started. A professional technician will visit your venue and use Matterport technology to scan the space, creating a high-quality, interactive walkthrough. For most venues, the capture typically takes just a few hours.
If your venue has multiple event spaces or function areas, these can be captured in a single session, with WalkThrus providing a tailored quote based on the size and complexity of your space.
Once complete, your 3D tour becomes a powerful, long-term marketing asset. It can be embedded on your VenueNow listing, featured on your own website, and shared with potential clients, helping you attract more informed and higher-quality enquiries over time.
See It in Action
To get a sense of what a finished Matterport tour looks like, explore some of the spaces WalkThrus has already captured:
- 6head, Sydney - tours.walkthrus.com.au/view/6head/sydney
- Elements, Walsh Bay - tours.walkthrus.com.au/view/elements-group/elementswalshbay
- Hunter Barrel, Adelaide - tours.walkthrus.com.au/view/hunter-barrel/adelaide
- Munich Brauhaus, Melbourne - tours.walkthrus.com.au/view/munich-brauhaus/melbourne
- Winghaus, Brisbane - tours.walkthrus.com.au/view/winghaus/edward-street-brisbane
Get a 3D Tour for Your Venue
If you're a VenueNow venue partner and you're interested in adding a 3D Matterport tour to your listing, we'd love to hear from you. Reach out to us at partner@venuenow.com and we'll connect you with the WalkThrus team to discuss your space and get a quote.
If you're not yet listed on VenueNow, now is a great time to join. With 600,000+ annual website visitors and 35,000+ function enquiries per year, VenueNow is Australia and New Zealand's largest venue-finding marketplace. A 3D tour on your listing takes your visibility even further.
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