All Blacks Experience
88 Federal Street, Auckland CBD, Auckland 1010, New Zealand
Function Venue
•Why you'll love All Blacks Experience
- Central Auckland venue with flexible event formats, ideal for cocktail events, client hosting and incentive groups.
- A guided, multi‑sensory journey that sparks connection, conversation and shared moments beyond a standard function room.
- All Blacks & Black Ferns storytelling delivers a powerful, immersive experience guests will remember.
All Blacks Experience is a unique and immersive event venue based in SkyCity, Auckland.
Corporate functions are elevated through powerful storytelling, technology, and a deep sense of New Zealand identity. Rather than a single function room, the venue is designed as a guided, multi‑sensory experience that guests move through together, creating shared moments and genuine emotional connection.
The look and feel of the venue is dramatic, contemporary, and atmospheric. Purpose‑built experiential spaces use lighting, sound, projection, and digital media to immerse guests in the values, mindset, and legacy associated with the All Blacks and Black Ferns. The environment feels high‑impact, making it effective for events that aim to inspire, reward, or engage guests on a deeper level.
Guests don’t simply attend an event, they become part of an experience. The journey‑based nature of the venue encourages interaction, conversation, and reflection, making it well suited to corporate hospitality, team events, client entertaining, and incentive groups, particularly for Australian and international audiences seeking something distinctly New Zealand. While immersive in nature, the venue remains flexible, allowing organisers to shape the flow to include arrival experiences, drinks and canapés, networking, and a guided walk through the experience.
All Blacks Experience offers a rare combination of iconic storytelling and functional event delivery, providing a memorable alternative to traditional conference centres and an energising, meaningful setting for corporate events.
All Blacks Experience Function Rooms
Experience Foyer
Step into an iconic Auckland setting with the All Blacks Experience Foyer, a dynamic, high-impact space ideal for cocktail functions, networking events, and pre-dinner gatherings. Located in the heart of Auckland at SkyCity, this immersive environment blends contemporary design with the mana and legacy of New Zealand rugby, creating a memorable backdrop that sparks conversation and connection.
Designed for up to 200 guests standing, the foyer lends itself perfectly to bar leaners and fluid event formats, with seamless access to full AV capabilities.
In partnership with SkyCity, all food and beverage is expertly taken care of with technical production support provided by Streamliner, allowing you to focus on hosting an exceptional event. For a truly unique addition, guests can be taken through the All Blacks Experience itself, either in full or as a curated highlights journey, adding depth, storytelling, and a powerful cultural connection to your event. Available from 6pm to midnight, this is a distinctive after-hours venue that delivers both atmosphere and ease in equal measure.
Wainui Room
Host your next event in the Wainui Room at the All Blacks Experience, a refined, flexible space designed for private functions, presentations, and intimate corporate gatherings.
Located within SkyCity, our Wainui Room offers a more enclosed setting while still carrying the mana, storytelling, and legacy of Aotearoa’s most iconic rugby teams. Ideal for seated or standing formats, the space is supported by full AV capabilities, making it well-suited for speeches, workshops, or hosted experiences.
In partnership with SkyCity, all food and beverage is expertly taken care of with technical production support provided by Streamliner, allowing you to focus on hosting an exceptional event. To elevate your event further, guests can be invited to journey through the All Blacks Experience, either in full or via a curated highlights tour, adding a powerful cultural and interactive dimension.
The Wainui Room delivers a balance of professionalism, atmosphere, and uniquely New Zealand storytelling in the heart of Auckland.
Step Up Room
Bring energy and inspiration to your event in the Step Up Room at the All Blacks Experience, a bold, engaging space designed for dynamic group gatherings, presentations, and team sessions.
Located within SkyCity, this room draws on the intensity and mindset of elite performance, creating an environment that motivates connection, participation, and shared moments. Ideal for smaller-scale corporate events, the Step Up Room is supported by full AV capabilities to deliver seamless presentations and content.
In partnership with SkyCity, all food and beverage is expertly taken care of with technical production support provided by Streamliner, allowing you to focus on hosting an exceptional event. To take your event further, guests can step beyond the room and into the All Blacks Experience itself, either through the full journey or a curated highlights tour adding a powerful, immersive layer grounded in the legacy and mana of New Zealand rugby.
Reviews for All Blacks Experience
Neo Elvin
My son and I had a great time at the All Black Experience. Liam was engaging, funny and very knowledgable. All the segment were great and immersive, I loved the haka and my son had a ball of time with the stations right at the end. Shame that we were in a rush to leave so we couldnt get the personalised TShirt or the players card printed. It wiuld have been great to have, but no regrets anyways.
Leslie Ann
Getting to see current players filming before our tour was pretty special. The whole experience is well planned to pull on all of your emotions and make you feel like you are one of the team. Seeing the connection the All Blacks and Black Ferns have with rugby and the deep rooted history was incredible. We've followed both teams from afar for years and this was a super cool discovery. Experiencing the Haka in our face may have brought some tears but only in all the good ways. Cess was an awesome tour guide, we highly recommend doing this even if you're not a big rugby fan. There was so much to learn and feel.
Kimberly Norman
We did a group tour of the all blacks experience which I had no idea what to expect. Coming from America I have very knowledge of the game of rugby outside of knowing that the all blacks are a good team. Emma was an incredible guide with incredible energy and enthusiasm! I loved how interactive the experience was and I found the rugby games at the end especially fun! With a private group there were no kids to get in the way so we were able to try all the games with no disturbance!
A Gren
Absolutely fantastic activity all round. Ruben took us through a fabulous journey through the all blacks history and passion for the game that can only be conveyed by someone who has a love of the game and team too. We were treated so well with polite courtesy and passion. Nothing was too much for him. Later we were lucky to meet with Ian Jones who also welcomed us with a big All Black welcome and photos for a Welshman patiently waiting for his team to get back up to the levels and passion of the All Black’s. Thank you all for the passion and “Hwyl” we we need back in Wales
Tak Mutu
I didn’t know what to expect going in and I’m really stoked that my friend recommended this. This was so much more than a look at a rugby team, I really loved the deeper dive in to the Maori and cultural history of the All Blacks and how that translates in to a phenomenal team culture for both our men’s and our women’s (Black Ferns) team. Also way more interactive elements to the tour than I was expecting which was awesome. My 10 year old daughter (no interest in rugby), my wife (will watch an All Blacks match) and I all really enjoyed The All Blacks Experience and would recommend to others.
Amenities & Extras
Food & Beverage
Audio Visual Equipment (AV)
Other Amenities & Extras
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