People of VenueNow: Jacob Breadnam

People of VenueNow - Jacob

Written by: VenueNow Team
March 11, 2026

Jacob Breadnam has played a key role in building one of VenueNow’s newest offerings - the Supplier Marketplace. As Business Development Executive, Jacob joined the team to lead the supplier side of the platform, working closely with caterers, production companies, stylists, photographers, entertainers and more to bring together a curated network of trusted event suppliers.

From onboarding suppliers to helping shape how they showcase their services on VenueNow, Jacob has been instrumental in growing the marketplace and giving event organisers an easier way to discover the people behind great events.

More recently, the launch of Supplier Search has taken this even further - allowing organisers to not only find venues, but also search for the suppliers they need to bring their events to life, all in one place.

Now, alongside continuing to support the growth of the supplier marketplace, Jacob also works closely with venue partners - from pubs and restaurants to large group venues, helping them maximise their visibility on VenueNow and connect with even more event organisers.

Jacob’s journey into the events industry actually began from the attendee side, driven by a desire to connect, learn and build meaningful relationships.

“I started attending events in 2022 as a means to network and create connections for the business that I was running at the time,” Jacob shares.

Through those early experiences, he had the opportunity to attend some incredible events, sparking a deeper interest in how the industry works behind the scenes. While Jacob gained experience along the way through small freelance projects - helping sell event sponsorship packages and creating content for events, joining VenueNow marked his first true step into the industry.

“I got the privilege of going to some pretty incredible events very early on in my life, which inspired me to explore the industry as a whole,” he says.

Get to know more about Jacob below.

What do you enjoy most about working in events?

So far, the people that I've met in the events industry have been incredibly welcoming, bubbly, and easy to get along with. Almost everyone involved in an event, from the planner to the venue to the supplier, seems to have a genuine care and interest in creating special shared experiences for the attendees involved.

What’s your favourite event you’ve attended and why?

I'd have to say an event called "The Collective Summit". It was a 30-day event where we got together for a couple of hours each day for a different activity - workshops, masterclasses, networking dinners, etc. The quality of people, along with the unique 30-day structure, meant that I formed meaningful, lasting connections.

What makes a great event in your opinion?

The people!

What’s one event trend you’re loving right now?

I love a relaxed, small group style for events - dinners, drinks, etc.

I'd much rather spend 30 minutes getting to know one person over a meal than run around a conference floor handing out my LinkedIn to 300+ new people. Haha!

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What’s your number one event planning tip?

Spend time on the details! Some of the best events I've been to have curated the music, the smells, the food, the atmosphere - all to create a unique feeling. People don't remember much about an event, except how it made them FEEL.

What advice would you give to someone just starting out in the events industry?

I'm just starting out in the events industry! Advice appreciated 🙂

What’s one thing people might not know about working in events?

It's chaos. In all the best ways!

Having experienced events from the guest side first, Jacob has a great feel for what makes an event memorable. That perspective carries through into his work today, with a strong focus on connection, atmosphere, and how events make people feel.

Outside of work, we also asked Jacob about some of his favourites and local musts.

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What’s your go-to venue for after-work drinks?

Piccolo Bar

What's your favourite restaurant right now?

Kuro Bar & Dining

What is your coffee order?

Flat White

What do you love doing outside of work?

Hiking, running, gym, and meals with friends.

Jacob’s story reflects a genuine passion for connection and shared experiences. With a fresh outlook, a people-first approach, and a growing love for the events industry, he makes the VenueNow team even stronger.

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