Top Product Launch Venues Melbourne for Hire

Find, compare and book the best product launch venues Melbourne has to offer with VenueNow, Australia's #1 venue hire experts. Discover the top venues of all sizes from hotels, to large conference spaces, restaurants, unique bars and much more in just a few clicks.

Best Melbourne Product Launch Venues for Hire

111 Little Collins Street, Melbourn…

80 Seated • 120 Standing • $$

111 Little Collins Street, Melbourn…

180 Seated • 200 Standing • $$

11 Dukes Walk, South Wharf VIC 3006

350 Seated • 1000 Standing • $$

114 Smith Street, Collingwood VIC 3066

100 Seated • 200 Standing • $$

11 Dukes Walk, South Wharf VIC 3006

600 Standing • $$

740 Bourke Street, Docklands VIC 3008

500 Seated • 1200 Standing • $$$

111 Cecil St, South Melbourne VIC 3205

140 Seated • 160 Standing • $$

11 Dukes Walk, South Wharf VIC 3006

150 Standing • $$

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Melbourne Product Launch Venue Hire Guide

A product launch is the biggest step in making a product public and getting your brand in front of customers. Product launch venues can be any location that can hold a business meeting or press conference. However, you can also get creative and hold the launch in unique venues to help build up excitement for your product and make it a memorable occasion. So, where are the best places to have a product launch in Melbourne? Let's start by looking at some of the most interesting locations throughout the city and beyond.

Where will I find the best product launch venue in Melbourne?

The venue you choose to showcase a product will help put it on the map. Since many product launches are covered by the press and often end up in business magazines, it's ideal to have your event in a place where it will generate buzz and reach the right group and number of people. Check out some of the best locations in Melbourne to hold a product launch:

Melbourne CBD

Melbourne's central business district is always buzzing with activity. There are several options for business venues in the CBD. Hotels and convention centres can hold hundreds of people and would be ideal for launches that need a large venue to accommodate press and investors. If you'd like a private intimate setting, then consider holding your launch event at a high-end restaurant or bar.

Brighton East

If you want to target the younger generation, try hosting your product launch at one of Brighton East's clubs. With plenty of entertainment available and great food stalls, it's an ideal place for young professionals to meet up before catching a movie or grabbing drinks at one of the local pubs.

Brunswick West

The heart of multicultural Melbourne, Brunswick West is the place to launch a product that spans different cultures. The diversity of people and function venues means that your event will be noticed by a wide audience who will then send out news about your product.


If you want to draw in larger crowds, Docklands is the best place for your product launch. The many galleries and museums provide great places for large events that can accommodate hundreds of people. Apart from that, Docklands has several coffee shops where people can relax during breaks or post-launch celebrations.

St. Kilda

St. Kilda is a great place to hold an event if you want to target the younger crowd. There are several cafes, pubs, bistros, galleries and art studios where people can unwind after work. Your product launch will attract young professionals who love unique venues.


Southbank is home to entertainment centres, pubs, restaurants and boutique venues. So if you want your product launch to have a beautiful view of the city, Southbank is an ideal place to hold it.

What are the popular types of product launch venues in Melbourne?

The product launch venue sets the stage for your product presentation and helps to generate the excitement that you want from your audience. An effective venue will be able to help you connect with clients or consumers, which is why many companies include a unique location in their launch strategy.

Your chosen venue and theme goes hand in hand in establishing the right mood and tone for your product launch. For example, a kids' themed launch will be held at a venue that has lots of bright colours and plenty of toys for children to enjoy. Popular types of product launch venues in Melbourne include:

Convention centres

Convention centres offer large spaces with several rooms and sections to choose from. This is a great place for your product launch because it offers everything you need, from bathrooms to catering services. You can even book out some of the rooms for other needs such as seminars or conferences. Convention centres are also great places for press conferences and other corporate functions.


Hotels make great product launch venues because they normally have a large private event space that can be booked out for a wide variety of functions or events. Most of these hotels have a ballroom or large function rooms that you can turn into your product launch venue. Some hotels offer corporate packages that include a food and beverage in-house catering menu and service staff. Others even include lights and sounds services and other equipment.

Aside from the function venue, special guests or VIPs flying in from other places can find accommodation at a hotel venue. That will help ensure they won't have a hard time getting to your product launch.


Restaurants make great product launch venues because they allow guests to order food and beverages whilst they mingle with the crowd and marvel at your product. They're also great for people who want to take a break from the action and just sit down and chat. Some venues even offer live musical performances as part of their event package, which is sure to get your guests' attention at any launch event.

Bars or pubs

A bar or pub is a great place to hold your event, or maybe the after-party, as it will be able to handle large crowds. Many of these venues offer live entertainment so you can opt to have your launch coincide with this. Just make sure that the theme of your product launch is suited for a bar or pub environment. For a successful event, you need to choose a location that is well-lit and has clear signage. That way, guests can find your venue with ease even if they aren't familiar with the area.


A converted warehouse is great for hosting product launches because it has lots of floor space and a minimalist open-plan interior conducive to exhibits and large crowds. A warehouse can be used as product launch venues at night, but make sure you include the lighting and sound equipment service to ensure everything is well-lit to suit the style you desire.

Outdoor areas

Outdoor venues make any event feel like a celebration. It can be something as simple as a botanical garden or a hotel's front lawn. Outdoor areas are great if you need extra room. If you choose to hold your product launch outdoors, be sure that the venue is prepared for any type of weather.

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